Branding Your Beef

Posted on August 4th, 2008 by Rachel Hartman.

This is quite possibly the most ostentatious and useless grilling tool I have ever seen. After all, the average grill cook only needs a few simple tools: a fork, tongs, a thermometer. This does nothing to help you handle food more easily on the grill. This is an exercise in pure ego. This is $40 you could spend on something else, like a really good steak. This is, at best, a prop for very lame jokes told in a cheesy B-movie cowpoke accent.

I still kinda want one.

It’s got all the romance of the Wild West without any of the disadvantages. All you’ll smell is the scent of sizzling meat from a critter that is turning into supper. It’s a garnish that doesn’t involve little green leafy things no one ever wants to eat. Sure, it probably doesn’t pay to think too much about the symbolism of people cutting into and eating your initials, but you can always pretend you’re a cattle baron, and maybe, just maybe, that little food fantasy is worth the forty bucks.

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